Why Gamification Has A Big Impact on Employee Engagement

Gamification has everyone talking. This year it will also have 20% of Global 2000 organizations playing, and by 2014 this number is expected to rise to 70%. Surprisingly, this is good for business.

Enterprise gamification takes elements from computer gaming and integrates them into your business to encourage a desired behavior, such as engagement, productivity or retention.

Research has continuously shown that the best way to motivate employees is to recognize their achievements. Despite this it remains an underutilized tool. What successful computer games do well is align personal passion and commitment to task completion. Well-designed games recognize progress, and this encourages players to continue to engage, inspired to meet the next challenge. This is key for the enterprise.

I encourage you to read our new white paper about the impact gamification can have on employee engagement, "Get In The Game: Unleash Winning Performance"