Why Small Matters

An interesting piece from Dev Patnaik about the powerful potential of small ideas.

While many organizations spend time and money swinging for the fences and  chasing the "next big thing"  there's something to be said about the power of smaller ideas.  Small ideas have many advantages over blockbuster solutions. Incremental improvements add up to a steady rise in your revenue stream; they help define the DNA of your brand, and they advance a culture of shared contribution. Small changes applied consistently over time are impossible for your competition to copy.

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