Real People Doing Real Things
If you missed the January 19th Real Engagement Webinar featuring Lynn Patterson, Director of Corporate Responsibility at RBC, then you missed an important opportunity to learn first hand how RBC leveraged existing social networks to tell their $50 million dollar Blue Water story. What began as an external marketing campaign consisting of series of rich, interactive Quiz Polls to educate the general public about sustainable fresh water use has evolved to include RBCs 70,000+ employees in their 'Adopt a Project' campaign.
The Adopt a Project campaign opened a new communication channel for the RBC Blue Water Project by building a bridge between the corporate network and the social network. RBC multiplied the reach of the Blue Water message by allowing employee's to post to Facebook directly from the Intranet enabling employees to share the Blue Water story with their network of friends and colleagues.