2 Facts About Effective Communication
Nick Cowling gets it right in his latest column for The Huffington Post when he underscores the value - and also some of the inherent challenges - in internal communications.
He points particularly to a "lack of two-way dialogue"
and an "oversupply of tools"
as indications that our messages as communicators may be missing the mark. He's right.
While the tools available to us as communicators have changed, so too have the expectations of our audience. Yet most organizations are still ‘speaking at’ rather than ‘with.’
Here are two quick reminders for effective communications:
- Tools Don't Matter - We're all tempted by the latest bells and whistles but at the end of the day technology doesn't matter. Unpack the features of the tools you use and turn them strategically into programs. Features alone may engage your employees today. Programs will engage them every day.
- It's About Dialogue - Engaging and relevant conversations lead to relationships and relationships lead to affinity. So whether you are sending out an email, convening a town hall or polling your employees be mindful that your opportunity is to leverage the tools you use to facilitate online conversations.
Are you interested in a 30-minute peek behind the firewall at how our customers engage their employees in two-way dialogue programs that are personal, purposeful and public?